Organizational ties to political parties and interest groups’ news coverage
Abstract
Interest groups often seek media attention to gain traction for their views. Media attention is scarce, however, and previous research shows that this attention tends to be directed toward more resourceful interest groups. We build on this and argue that interest groups with stronger organizational ties to political parties are more likely to appear in the news, and that this effect is positively conditioned by parties’ media attention. Organizational ties facilitate collaboration between the actors, allow for coordination of media strategies, and enable the actors to draw on each other’s media networks. Journalists may furthermore deem interest groups with stronger ties to parties as more newsworthy. We find support for our hypotheses using detailed survey data on organizational ties and a corpus of daily news content across twelve newspapers in Denmark, the Netherlands, Norway, and the United Kingdom between 2016 and 2018. The study suggests that organizational connections between groups and political parties can widen media coverage of groups by promoting those that parties favor for reasons beyond their resources. Since stronger organizational ties grant interest groups direct access to political parties, the findings above all imply that media coverage of groups mimics existing patterns of access to key political decision makers.
Classification
Topics
media coverageinterest groupspolitical partiesorganizational tiesnewsworthiness
Methodology
surveycontent analysis
Countries studied
DNKNLDNORGBR
Key findings
Interest groups with stronger ties to political parties are more likely to gain media attention.
Parties' media attention positively conditions the news coverage received by interest groups.
Organizations with strong political ties are perceived as more newsworthy by journalists.
Conclusion
Stronger organizational ties between interest groups and political parties significantly enhance the likelihood of those groups receiving media attention, suggesting that media coverage mirrors existing access patterns to political decision-makers.
Practical advice
Interest groups should seek to strengthen their ties with political parties to enhance their media presence and influence.
Agreement with similar literature
Coming soon: this paper's agreement with other literature answering the same research question.