This Week In Media Measurement

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

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Media Measurement Meets Trust

This week’s papers treat media not only as channels, but as systems to be evaluated: attribution, reception, image, influence, and trust. Across the set, the emphasis is on what media activity affects, how it is measured, and which audiences or contexts are involved.

Measurement debates in these papers include trust, incrementality questions, audience reception, and democratic debate.
Attribution work is split between empirical retail-media tests and conceptual AI-enabled budgeting systems.
Social media appears as a PR channel, health messenger, design surface, and political arena.

Attribution after cookies

Retail Media Networks and Privacy-First Measurement in Indian E-Commerce: An Empirical Quantitative Analysis of Attribution Accuracy, ROI and Consumer Trust Effects

It tackles retail media networks in Indian e-commerce, linking privacy-first measurement with attribution accuracy, ROI, MMM integration, and consumer trust.

Modelling Attribution-Driven Budgeting Systems for High-Intent Consumer Acquisition

It proposes an attribution-driven budgeting framework combining multi-touch attribution, predictive analytics, AI optimization, journey mapping, and intent scoring.

Measuring mediated perception

The Influence of Social Media Public Relations on Bincang Perempuan Media Image among Generation Z

It examines whether social media public relations shapes Bincang Perempuan’s media image among Generation Z using a quantitative survey approach.

AUDIENCE RECEPTION AND EVALUATION OF UNIVERSITY COMMUNICATION: EVIDENCE FROM TRADE UNION UNIVERSITY, VIETNAM

It argues university communication effectiveness depends on how audiences access, receive, evaluate, and respond to institutional information.

Digital propaganda via social media and perceived democratic debate in the digital public sphere: evidence from Jordanian journalists during the 2024 Jordanian parliamentary elections

It studies how platform-specific digital election propaganda relates to Jordanian journalists’ assessments of democratic debate online.

Influence in practice

Design Modeling for Visual Communication in New Media

It models visual communication in new media using cases from WeChat, Douyin, and Xiaohongshu alongside user behavior data and surveys.

Feasibility and cost of partnering with social media influencers to promote colorectal cancer screening

It tests the feasibility and cost of partnering with nano- and micro-influencers to promote colorectal cancer screening messages.